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Programmatic Media Buying

Strong Programmatic AdTech Ownership Key to Winning the Battle of Differentiation

The Latest Study by ExchangeWire and IPONWEB Reveals 49% of Agencies Rely on Own Advertising Technology for Programmatic Media Buys and Improve Agency Performance Tech ownership is key to building the right momentum to sustain credible success in programmatic media buying. In a recent research by ExchangeWire, in association with IPONWEB, a majority of respondents agreed that tech ownership drives performance and instills confidence in the customers to forge a stronger publisher relationship. A highlight from the report…