Browsing Tag

programmatic OOH

VIOOH Completes Leadership Team With Senior Marketing and Product Hires

Programmatic OOH marketplace brings in Chief Marketing and Chief Product Officers to newly created roles to help drive global expansion. VIOOH, the premium marketplace for digital out of home (OOH), has made two strategic senior hires as the business continues to invest in its ambition to become the world's leading programmatic out of home marketplace. The newly created roles see Helen Miall named Chief Marketing Officer while Jon Block becomes Chief Product Officer. Miall is best known for her tenure as EMEA Head of…

Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media

Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP Intersection, the leading smart cities technology and media company, announced the launch of Place Exchange, the first platform to bring the full benefits of programmatic buying to out-of-home (OOH) and place-based media. Integrated with leading DSPs, Place Exchange’s patent-pending technology offers agencies and advertisers the opportunity to fully unify buying and measurement of out-of-home…