Browsing Tag

programmatic OTT/CTV advertising

Strategus Re-Imagines Re-Targeting

Encore Omnichannel Ad-Tech Brings CTVs Closer to Clickable With more people at home than ever, millions are watching more ads over connected television. The missing link: viewers aren't able to click on CTV ads to gain that next level of customer engagement. Inspired by this epic opportunity, Strategus Labs announced the closest solution yet with its new Encore Omnichannel re-targeting technology. "It's been well documented that the vast majority of viewers have smart phones in hand while watching internet-connected…