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Programmatic Traders

Adelphic Report: Are Programmatic Traders Set Up for Success?

New Programmatic Report Shows Trader Opinions and Challenges, Coincides With National Programmatic Advertising Day Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the release of “Programmatic Advertising in the Trenches: A Survey of Programmatic Traders’ Top Challenges and Opportunities,” an industry report showcasing programmatic traders’ opinions, beliefs and top challenges. The report also details how today’s digital media demands impact programmatic…