Browsing Tag

Promotions Management platform

dunnhumby Acquires Aptaris to Bolster Customer Data Science in Retail

dunnhumby's Latest Acquisition Powers More Effective, Efficient Pricing and Promotions Leveraging Dunnhumby’s Customer Data Science dunnhumby, a leading customer data science company, has announced it has acquired Aptaris Software, a leading enterprise marketing, and promotions management company. The acquisition is the culmination of a strategic partnership that embedded dunnhumby customer data science into the Aptaris solution, providing retailers with the only end-to-end promotions management platform in the market.…