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ProVantageX

ProVantageX and PremiumMedia360 to usher in a new era in Local TV Activation

ProVantageX (PVX) and PremiumMedia360 (PM360) announced a partnership that will leverage PVX's local TV automation with PM360's data solutions software to create the most powerful stewardship engine in TV media. Marketing Technology News: Kount Named to Fast Company’s Annual List of the World’s Most Innovative Companies PremiumMedia360 is the only advertising data automation company currently offering innovative pre-flight and in-flight campaign reconciliation solutions. Through this partnership, PM360 will deliver…

Mediaocean and ProVantageX Create Unique Partnership to Bring Seamless Automation to Local TV Buying & Selling

Mediaocean and ProVantageX (PVX) announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process. The integration, which will be live in Q4 of 2019 and available to all Mediaocean Spectra OX and DS clients, allows agencies to begin buys directly in PVX. PVX will then facilitate the planning, estimating, optimizing, negotiating and stewardship of local TV…