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A Marketer’s Glossary to Blockchain

Blockchain applications for marketing have officially arrived. Blockchain has the potential to clean up significant inefficiencies in digital advertising by bringing transparency to the entire ad supply chain. The IAB recently released a report supporting blockchain as a universal solution, and companies like Unilever, MediaMath and IBM are actively testing blockchain technology in their campaigns today. But marketers are still struggling to understand the principles behind this nascent technology. This isn’t…