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Public Sector Agencies

Measuring Success in Social Media for Public Sector Agencies — Is Sentiment Everything?

The Return On Investment (ROI) of a campaign is typically measured from percentage increase in revenue for commercial organizations that provide a tangible product or service to others. In some cases, things are not that simple. Measuring ROI for public sector organizations whose objectives are to promote confidence and garner public support for their initiatives, it can be rather complex. For such organizations, what works is measuring success through traditional methods such as surveys and focus groups that uncover…