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Publisher Engagement

PX Launches Private Marketplaces to Support Direct Advertiser to Publisher Engagement

Leading marketplace for customer acquisition enhances offering to facilitate direct publisher to buyer transactions PX, the leading marketing technology platform to automate and manage customer acquisition, announced that it has launched PX Private Marketplaces, a market program for third-party publishers and lead buyers to engage in direct, one-to-one transactions with optimized pricing and consistent end-to-end performance measurement.  Under the new offering, any lead buyer with relationships to publishers outside of…