Browsing Tag

PubPlus

MarTech Interview with Gil Bar-Tur, CEO at PubPlus

"The publishing industry has taken monumental steps forward in the past few years, but publishers still need to put their business caps on and focus on content as a product" Could you tell us about your role and journey into technology? What inspired you to establish PubPlus - as well as expand globally? I’ve always been a tech lover and early adopter of new trends. I started out in an elite military unit then made the natural transition to cybersecurity after my service; only later on was I exposed to the online…

PubPlus Launches the PubPlus Lab, Center of Excellence and R&D for Profitable Publishing in the Post-Organic Era

Lab Helps Publishers Diversify, Explore and Scale on New Emerging Platforms PubPlus, providing the industry's leading revenue attribution platform for publishers, has formally launched the PubPlus Lab, a workshop and center of excellence to support publishers in a "post-organic" landscape, where revenue diversification and paid content distribution have become vital to success. The company services those clients who have historically relied on social networks to reach and nurture their audiences but have been impacted…