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PulsePoint

PulsePoint Reshapes Traditional Healthcare Advertising with Dynamic Video Creative

Enhances Brand Impact for Healthcare Video Campaigns PulsePoint, a data and technology company accelerating health marketing with programmatic solutions, announced its series of new programmatically powered digital ad units for health marketers. This release is another step in PulsePoint's mission to build health first solutions that deliver engaging, dynamic and AI targeted health messaging, transcending the limitations of traditional advertising. Powered by PulsePoint's patented contextual health and data technology,…

Reinventing “Programmatic” for the Health Industry

A key challenge for all marketers today is finding digital audiences as media consumption continues to become increasingly fragmented. This is no different for healthcare marketers, who are frequently looking to reach highly specific individuals, who are interested in or have specific conditions; no matter how small or niche the population, and in a manner that is compliant with strict privacy standards. There's no doubt that the growth of programmatic is the ad industry's biggest success story of the past 10 years and…

Key Martech-Focused Takeaways from Mary Meeker Internet Trends 2018

When Consumers Spend More, It Translates to Spending More for Attention to Values, and Digital Engagement and Retail Experience, Finds Mary Meeker Internet Trends 2018 Report Climbing Mount Everest is a tricky journey. Does it look like this? Do you know what this graph actually represents? Well, if you can match the steep slope, it has to do something with the rise of Amazon and ecommerce players. The internet is an exciting place to be, and with martech growing at an explosive rate, how could we miss…

linknexus Appoints Industry Veteran Lindsay O’Neill as SVP, Business Development

Move Supports Company’s Mission to Make the Internet Reactable for All Marketers linknexus™, the cross-channel intelligence and marketing platform that gives marketers full transparency and control, has announced the appointment of Lindsay O’Neill as Senior Vice President of Business Development. At the time of this announcement, Lindsay said, “I joined linknexus because I recognized a great vision, a dedicated leader and strong momentum with brands that believe in empowered post-click engagement." Reporting…

PulsePoint Acquires Vitality Ad Lab to Expand Programmatic Health Advertising Footprint in Europe

Acquisition Reinforces PulsePoint’s Commitment to Evolve the Health Technology Ecosystem PulsePoint, the leading global authority in programmatic healthcare technology, announced the acquisition of Vitality Ad Lab, a UK-based private advertising exchange focused on the European healthcare sector. The acquisition accelerates the growth of PulsePoint’s programmatic health presence in Europe, through the addition of an experienced digital health advertising team with deep-rooted relationships and innovative market-specific…