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Put Nature First

Yeo Valley Organic Launches ‘Always on’ Connected Packaging Across Product Portfolio

Britain’s largest organic brand Yeo Valley Organic has rolled out connected packaging across all products as part of their new ‘Put Nature First’ brand platform. Working with connected consumer agency SharpEnd, Yeo Valley Organic can now engage directly with their consumers through their most scalable media asset. Consumers will be able to use their smartphones to scan the ’Moo-R’ QR codes which can be found on over 100 million products. Linking to their popular ‘Yeokens' reward program, and bringing to life their ongoing…