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Viant’s Data Lake Sets the Standard for Digital Advertising Transparency

Unique Combination of Proprietary Tools and Deterministic Data with Cloud-Based Scale Ushers in the Next Generation of Marketing Analytics Viant, a Meredith Corporation people-based advertising technology company, announced its cloud-based Data Lake which provides advertisers a fully transparent view of what they are getting from their cross-channel advertising investment, has launched out of beta, a major milestone for the platform. For the first time, brands, agencies and technology platforms will be able to drive…