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Qualtrics International

SAP Completes Acquisition of Qualtrics

SAP SE announced that it has completed its previously announced acquisition of Qualtrics International Inc. Qualtrics is the global pioneer of the experience management (XM) software category that enables organizations to thrive in today’s experience economy. The combination accelerates the new XM category by combining Qualtrics’ experience data with operational data from SAP software to power the economy. SAP and Qualtrics will offer businesses the means to deliver exceptional customer, employee, product and brand…