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Quantitative Marketing

Firefly Recruits Former Google and Clear Channel Execs to Spearhead Measurement and Analytics for Fastest-Growing Media Platform in US

The Additions of Dr. Taylan Yildiz and Michael Steinberg Put Firefly in a Unique Position to Deliver on Accurate Measurement in Out-Of-Home Firefly, the company leveraging taxi and transportation network vehicles to build a smart city media network, announced it is expanding its measurement and analytics team with two new hires: Dr. Taylan Yildiz, who will head up the team as Chief Analytics Officer, and Michael Steinberg, who will join as VP of Media and Analytics. “Measurement stands as the most desired attribute of…