Browsing Tag

Quibi

Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown

Roku has released fourth quarter and fiscal year 2020 results. The pioneer in CTV organized a conference call to announce their Q4 financial results for the period ending 31 December 2020. The call was attended by Anthony Wood, Roku's founder and CEO; Steve Louden, our CFO; and Scott Rosenberg, senior vice president, general manager of CTV Platform business. As the leading streaming to TV platform in the U.S., Roku has played an important role in the existing US-centric TV ecosystem. It has been on top of its CTV game,…

How to Create a Free Trial That Drives Conversion

Giving away your product or service can seem a counterintuitive way to build a brand, but there are very good reasons companies offer free trials. When executed well, a free trial--providing access to your product for a limited time at no charge--can be a highly effective strategy to acquire and retain customers. While free trials have become de rigueur for software companies, they can work just as well for brands across industries. Gyms have been using them for decades to attract new members and get them in the habit of…

Bell Becomes Exclusive Canadian Partner for Quibi

Quibi, the upcoming mobile video platform, announced its first partnership in Canada with Bell, the country's largest communications company. Bell becomes Quibi's exclusive Canadian marketing partner in the telecommunications category and the first Canadian provider of daily content for the new platform. Quibi will launch in Canada on April 6 for the monthly price of Cdn $6.99 with advertising and Cdn $9.99 without ads. News and sports from Bell Media Bell Media, Canada's leading content company, becomes the exclusive…