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QuickScore

Comscore Announces Launch of “QuickScore” for Local Television

New service provides preliminary ratings within 48 hours of a telecast to empower local TV to plan and evaluate with more immediacy Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced the launch of Comscore QuickScore, a television ratings report that provides viewership insights to local media within 48 hours of broadcast for faster, more efficient ad sales, programming and promotional decisions. Marketing Technology News: Insight Recognized in Gartner 2020 Magic…