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Radical Candor

MarTech Interview with Chris Roebuck, CEO and Founder, Clicktivated

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Clicktivated?  Marketing has been a part of my DNA for years. After college, where I received my degree in Advertising, I started my professional career working for an agency in Detroit. After a few years of identifying countless opportunities for improvement within the marking space, I…