Data for Good Gains Steam And Other Predictions
Looking back at what happened in marketing in 2018, we think of countless data blunders and the shake up of traditional marketing methods. One big trend? MarTech is taking over and claiming more budget at companies than ever before.
As we near the end of the year, I’m taking stock of the industry trends I’ve observed and projecting which ones are here to stay and those that are most likely to taper off as time goes on.
Read More: People-Based Marketing is Missing a Critical Element: Accurate Data
The Rise of Data for…