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Ragnar Kruse

GDPR Changes Buying Behavior and Mobile Usage Continues Rapid Growth, Smaato Research Shows

H1 2018 Report Delivers Mobile Insights on the GDPR, Asia, and Top Industry Sectors Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced the publication of the Global Trends in Mobile Advertising report, analyzing the trillions of ad requests and impressions from their platform in the first half of 2018. While mobile continued to grow, the GDPR significantly altered the prices and demand for different types of mobile inventory in H1 2018. Spending on GDPR-compliant ad…