Banner Before Header
Browsing Tag

RainFocus

RainFocus Selects OpFocus to Build Strategic Sales and Marketing System using Salesforce and the Demand Unit Waterfall®

Ensures Sales/Marketing Alignment, Achieves Record-Breaking 135 Percent CARR Growth and 140 Percent Net Customer Retention OpFocus, a leading Salesforce implementation consultancy for SaaS companies, today announced that RainFocus engaged it to build a new sales and marketing system. By implementing the SiriusDecisions Demand Unit Waterfall within Salesforce, and integrating it with Pardot and Terminus, OpFocus helped the events marketing company accelerate strategic growth. RainFocus’ sales and marketing teams are fully…

Groups360 and RainFocus Announce Strategic Sales and Marketing Alliance

Combination provides meeting planners streamlined solutions for the entire event life cycle from sourcing through registration RainFocus and Groups360 announced a strategic alliance that will combine the unique competitive and technological advantages of each enterprise into a powerful, integrated event life cycle solution for meeting planners. This alliance brings together Groups360’s innovative online marketplace for hotel and venue sourcing with RainFocus’s comprehensive suite of event management technology. Both…

Dream It, Build It – RainFocus Revolutionized Event Design With the Release of Workflow Builder

RainFocus, the leading Event Marketing Platform, announced the release of its game-changing Workflow Builder. The ability to automate event processes is essential to event teams. They're searching for new ways to efficiently and intelligently assist their attendees in registration and drive them to value. The new RainFocus Workflow Builder delivers this technology to the event industry. The RainFocus Workflow Builder fundamentally changes how event teams plan, build, and deliver event experiences. Teams can now…

RainFocus Delivers the Event Industry’s Most Advanced Machine Learning Tool

RainFocus, the leading Event Marketing Platform, announced the release of its newest machine learning tool, the Recommendations Bot. Large events pose a number of challenges for event directors. With over 2,500 sessions, recommendations become the key to improving the attendee journey and maximizing engagement. The Recommendations Bot is designed to address those challenges by providing a more personalized attendee experience — a truly game-changing feature for the industry. The RainFocus…

RainFocus Recognized as Account-Based Marketing Thought Leader

RainFocus, the leading event marketing platform, was recognized at the Sirius Decisions Summit as a thought leader among emerging companies for executing the Demand Unit Waterfall. The Demand Unit Waterfall is the cornerstone of modern B2B account-based marketing. RainFocus is one of the first companies to implement the DUW as a tool for propelling marketing and sales. "As a customer-driven company, the Demand Unit Waterfall gives us the framework and processes to maintain our focus on driving customer value while…