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Raja Rajamannar

Mastercard Unveils its First-Ever Music Single, Delivering Latest Evolution of its Sonic Brand Identity for the Next Decade

Company Opens Sonic Brand Architecture to Global Artists for Custom Curation Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. As experiences increasingly define the brand in the eyes of the consumer, Mastercard is designing consumer journeys that cater to the senses and reinforce the brand in new and differentiated ways. “I’m thrilled to be collaborating with Mastercard on its first-ever single. The uniquely…

Priceless Experiences Are Coming to a Smart Speaker Near You

Mastercard unveils plans to launch Priceless Experiences voice assistant Mastercard announces it’s first-ever voice skill for smart speakers: the Priceless Experiences skill. With 75 percent of US households expected to own at least one smart speaker by 20201, and with 74 percent of Americans prioritizing experiences over products2, Mastercard has developed the skill as a go-to resource for unique experiences in your home city or while traveling. Available exclusively to Mastercard cardholders, Priceless Experiences…