Rakuten Advertising

For the 10th consecutive year, Rakuten Advertising has been named the world's top affiliate network, as well as the best affiliate network for advertisers, by mThink, publishers of the Blue Book performance marketing network rankings. The Blue Book Best Cost Per Sale (CPS) Affiliate Networks list is chosen by the global performance marketing community's advertisers and publishers. "Rakuten Advertising's win was driven by its commitment to customer service, flexibility and results during what was an extraordinary year,"…

Button's Reach solution has evolved affiliate marketing into a major channel for installs and app sales Button, the leading mobile technology company, and Rakuten Advertising, the top global affiliate marketing network, announced the integration of Button software to drive app installs, and boost sales as well as repeat purchases for brands. Through Reach™, Button's latest product that offers its deep linking and app-tracking technology as a service to affiliate network traffic, brands are able to convert moments of high…

Mike Chin, Ceres Cueva Join from Macy's  Rakuten Advertising has hired Macy's alumni Mike Chin and Ceres Cueva as SVP of Client Services North America and VP of Publisher Partnerships North America, respectively, to advance the company's strategic services and increase partner and client collaboration. Together, Chin and Cueva bring more than three decades of retail and affiliate marketing expertise. While at Macy's, Chin most recently led digital media for the global retailer and Cueva drove the brand's affiliate…

Brands can acquire new customers during the pandemic by offering value and rewarding loyalty According to data from Rakuten Advertising’s UK affiliate network, orders from coupon and voucher publishers increased by 52% from early February to early April 2020. Deal sites have also been thriving with a significant spike as the UK entered lockdown; orders increased by 173% between February and April. The research shows consumers are turning to online and cost-conscious shopping due to the coronavirus pandemic.…

Joveo, the global leader in programmatic recruitment advertising technology, announced today the appointment of Mike Werner as Vice President and Global Head of Sales. Werner will lead Joveo’s sales organization and further accelerate the company’s exponential revenue growth across global markets. Werner brings to Joveo more than 20 years of advertising technology, sales, and channel leadership experience. Most recently, he served as Co-Founder and President of Eyelevel.ai, an AI-based conversational advertising solution.…

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Tapad, CuriosityStream, Rakuten, Yelp, and AdQuick.com. Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal’s Advertising Platform Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad’s global, privacy-safe digital…

Rakuten's latest move unifies its global media portfolio with its award-winning performance marketing technology and digital commerce data For the first time, brands, advertisers and agencies can now harness Rakuten's far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today's launch of Rakuten Advertising. "Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today's competitive consumer…