Rakuten Advertising

With rising inflation and ongoing supply chain issues, marketers are pressured to make the most of every seasonal shopping event. The back-to-school shopping season is no different. A new survey shows that parents’ budgets aren’t being…
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Collaboration creates holistic affiliate and influencer program oversight through managed campaigns and self-service tools for Rakuten Advertising members Rakuten Advertising is partnering with leading influencer marketing platform,…
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The new relationship brings wider premium inventory to Xandr customers across CTV, digital video, display and mobile Xandr, AT&T’s advanced advertising company and Rakuten Advertising today announced the expansion of…
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Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights, competitive intelligence, custom campaign modeling and publisher matchmaking to…
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New study shows that 71% of all travelers (short and long-distance) plan to book travel for 2022 Rakuten Advertising released the results of its 2021 Travel Survey, which found that while consumers expected to spend on average $1,000 on…
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After a record growth year, Honest Brand Reviews Is Nominated for Best New Publisher at the 2021 Rakuten Advertising Golden Link Awards. Honest Brand Reviews is excited to announce that it has been nominated as a finalist in the Best New…
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The VOD platform will utilize Magnite’s technology in the UK, France, Germany, Spain, Italy, the Nordics and Benelux Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced…
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Industry Veterans Anthony Capano and Rakhee Jogia Named as North America Managing Director and International Managing Director Rakuten Advertising today announced that Anthony Capano has been appointed North America Managing Director, and …
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Rakuten Advertising, the global leader of performance marketing, media and consumer insights, announced the appointment of Cyprus Malinao to the position of Senior Client Development Manager, based in Singapore. After expanding its…
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For the 10th consecutive year, Rakuten Advertising has been named the world's top affiliate network, as well as the best affiliate network for advertisers, by mThink, publishers of the Blue Book performance marketing network rankings. The…
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Button's Reach solution has evolved affiliate marketing into a major channel for installs and app sales Button, the leading mobile technology company, and Rakuten Advertising, the top global affiliate marketing network, announced the…
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Mike Chin, Ceres Cueva Join from Macy's  Rakuten Advertising has hired Macy's alumni Mike Chin and Ceres Cueva as SVP of Client Services North America and VP of Publisher Partnerships North America, respectively, to advance the company's…
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Brands can acquire new customers during the pandemic by offering value and rewarding loyalty According to data from Rakuten Advertising’s UK affiliate network, orders from coupon and voucher publishers increased by 52% from early…
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Joveo, the global leader in programmatic recruitment advertising technology, announced today the appointment of Mike Werner as Vice President and Global Head of Sales. Werner will lead Joveo’s sales organization and further accelerate the…
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Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Tapad, CuriosityStream, Rakuten, Yelp, and AdQuick.com. Tapad Partners With Gimbal To Enhance…
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Rakuten's latest move unifies its global media portfolio with its award-winning performance marketing technology and digital commerce data For the first time, brands, advertisers and agencies can now harness Rakuten's far-reaching media…
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