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Randall Rothenberg

IAB Research Busts Myth That Direct-To-Consumer Brands Are Looking to ‘Sell-Out’ to Incumbents, Finding Overwhelming Majority Are Already…

New Data Demonstrates DTC Brands Prioritize Global Expansion & Use Diversified Media Strategies That Go Well Beyond Social Platforms Overturning conventional wisdom that direct-to-consumer brands are riding a valuation bubble and social media presence in pursuit of quick flips to larger incumbents, new research by the Interactive Advertising Bureau (IAB) says that an overwhelming majority of DTC disruptors report they are: profitable; looking to expand globally; and using diversified media channels—including online…

IAB Names Veteran Digital Industry Leader Sheryl Goldstein Senior Vice President of Marketing and Member Investment

IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales and strategy leader Sheryl Goldstein to the role of Senior Vice President, Marketing and Member Investment. She will be responsible for the trade group’s marketing and sales teams, beginning. Over a 20-year career, Goldstein has filled senior sales, marketing, and strategy roles at some of the digital sector’s most prominent companies, including Yahoo, AOL, and About.com. In 2016 through 2018, she built…

IAB Names Susan Hogan Senior Vice President of Research & Measurement

Hogan to Lead Market-Making Industry Research & Media Measurement Initiatives The Interactive Advertising Bureau (IAB) announced that Susan (Sue) Hogan has been named Senior Vice President of Research and Measurement. She is tasked with driving critical research initiatives that provide actionable insights for members and the industry at large. Hogan will also oversee the trade group’s development of media measurement best practices and guidelines. Formerly a media consultant in the digital space,…