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Rappier Launches ‘Unliche’ – SaaS Platform for Digital Marketing Intelligence

Powerful New Cloud-Based Self-Serve Platform to Help Companies Make Smarter Marketing Budgeting Decisions Across Channels by Leveraging the Power of Measurement of Success Metrics for Customer Acquisition, Retention and Engagement for Their Digital Properties The increasing amounts spent on digital advertising and online interactions has made it critical for marketers to determine how they should allocate spending, balance investments, and measure campaigns effectively. Fragmentation of digital media channels and…