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Ray Kingman

Semcasting Announces Industry First Self-Serve Deterministic Attribution Platform, The Attributor

The Attributor Treats Attribution as Audience Verification and Breaks Through Walled Gardens Semcasting, creators of the patented IP targeting technology Smart Zones, announced the general availability of the industry’s first self-serve, omnichannel, deterministic attribution platform -- The Attributor. This first-to-market approach empowers marketers to treat attribution as an audience verification and measurement metric, similar to viewability or fraud detection. With The Attributor, marketers can evaluate ongoing…