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How Sales Can Shake The Dust Off And Re-Engage With Customers

In the 1950’s and 1960’s, the “Mad Men” of Madison Avenue were innovators in a new era. A new consumer class helped the post-World War II economy boom, emerging mass media like television brought brands into living rooms, and optimism was on the rise. All of these factors modernized the advertising industry and helped launch most of the global brands we know today. More than half a century later, advertising is global, but not as glamorous. While new technologies have transformed selling, consumers have become smarter…