Banner Before Header
Browsing Tag

ReachSmart Digital ID

Infutor Launches ReachSmart Digital ID Audience Targeting

Adding Digital Identities Improves Quality of Custom First Party Audiences for Social and Programmatic Marketing As social media and digital programmatic strategies evolve with a sometimes competing emphasis on targeting and scale,¬†Infutor, the consumer identity management expert, introduced its ReachSmart Digital ID solution to help marketers target more of the exact consumers they most want to reach. ReachSmart Digital ID adds multiple email addresses (digital identity markers) to consumer identities, helping increase…