Banner Before Header
Browsing Tag

real-world intelligence

Blis Launches New Research Series on Global Consumer Behaviour, Drawing on Data from More Than 2.5 Million Consumers in 133,000 Locations

Report is first in research series that will form the cornerstone of Blis’ evolution to delivering  real-world intelligence that provides real, actionable insights for businesses to deeply understand their customers Blis, the global leader in real-world intelligence, launched the first of its quarterly insights series, ‘Real-world intelligence: how the world eats’. The series, powered by the Blis Smart Platform, examines the patterns of behaviour from over 2.5 million consumers in 133,000 locations globally. The ‘How the…

68% of Aussie C-Suite Still Struggle to Prove ROI When Using Location Data in New Study

25% of Senior Marketing Leaders Still Don’t Know How to Apply Location-Based Data Blis, the global leader in real-world intelligence, has revealed that 68% of Australia’s marketing C-suite said that difficulty evidencing ROI is their main challenge when using location data, as part of a new global study into digital marketing preferences. The study also highlighted knowledge gaps within the Australian marketing community, with 25% of respondents stating that they do not know how to apply location data to their brand.…

Blis Expands Into the Netherlands With First Hire

Lucas Noordhoorn, former Benelux MD of Adello to head up sales Blis, the global leader in real-world intelligence, announces the launch of its Netherland's office with its first appointment, Lucas Noordhoorn as Head of Sales, Netherlands. Noordhoorn joined Blis in May further expanding their Global presence. Noordhoorn joins Blis at a time of continued growth across the business, globally. Marketing Technology News: Loyalty Brands Announces Partnership with Textellent To Deliver Innovative SMS Sales & Marketing…