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Rebranding Story

Take a Cue from Poly: Six Tips for a Successful Rebrand

A year ago, I was one of many who updated my LinkedIn account with my new employer: Poly. Nobody had ever heard that company name before, because we had just invented it. We brought the new brand to life through an extensive marketing campaign highlighting the new company, which was formed from the combined forces of the two companies formerly known as Plantronics and Polycom. About a year of planning went into creating and launching a new identity for our combined companies. Our vision and strategy behind the rebrand…