Top Tips for Marketers in 2020

Amy Barzdukas, CMO and EVP at Poly, shares the "Tips for Marketers in 2020". Young marketing and sales professionals are likely to benefit from these marketing tips. The business of marketing never stops evolving. It’s just the nature of our business that a new way of doing things is always around the corner: a new way to gather data, a new way to find customers, a new way to get your message out. Occasionally you’ll hear a wistful remark about past eras and how “things were simpler back then.” Every generation looks…

Take a Cue from Poly: Six Tips for a Successful Rebrand

A year ago, I was one of many who updated my LinkedIn account with my new employer: Poly. Nobody had ever heard that company name before, because we had just invented it. We brought the new brand to life through an extensive marketing campaign highlighting the new company, which was formed from the combined forces of the two companies formerly known as Plantronics and Polycom. About a year of planning went into creating and launching a new identity for our combined companies. Our vision and strategy behind the rebrand…