Browsing Tag

Reevoo

MINI Australia Chooses Reevoo to Drive Brand Advocacy

MINI Australia has partnered with Reevoo, the customer reviews and engagement platform, to provide prospective customers with impartial ratings and experiences from MINI owners via its new website. Celebrating its 60th birthday this year, the BMW-owned brand joins over 25 other automotive companies that have chosen to extend honest and unedited reviews to their online audiences through Reevoo's solution. Marketing Technology News: Why Your Digital Marketing Strategy Needs Instagram Alex McLean, Head of Marketing at…

Are You Pinterested Yet? User-Generated-Content Is Going to Transform Online Advertising

Given the recent news that Pinterest has hired its first COO as part of its plans to launch a public offering, it’s an exciting time for user-generated content (UGC). Pinterest is a living example of the increasing power of UGC, having been valued at around $12.3 billion (that’s £8.85 billion). With 300 million users expected this year, the platform’s growing popularity reflects the market’s appetite for consumers to engage directly with brands. If you’re asking yourself about the market’s potential, the numbers speak for…