MINI Australia Chooses Reevoo to Drive Brand Advocacy

MINI Australia has partnered with Reevoo, the customer reviews and engagement platform, to provide prospective customers with impartial ratings and experiences from MINI owners via its new website.

Celebrating its 60th birthday this year, the BMW-owned brand joins over 25 other automotive companies that have chosen to extend honest and unedited reviews to their online audiences through Reevoo’s solution.

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Alex McLean, Head of Marketing at MINI Australia & New Zealand, said: “Over the past 18 months we’ve been working closely with Reevoo to put together a strategic approach to sharing the experiences of MINI owners, culminating in our new website. We believe the quality of our cars is second to none, so having the opportunity to use our customers as brand advocates – to tell others about the joy they get from driving their MINI – is extremely valuable to us.”

Reevoo invites verified owners to give their MINI an overall rating, along with scores for specific facets of the car and positive or negative comments about the vehicle experience. Once published on the website, these responses can help improve search engine results making it easier for prospective buyers to see the opinions of existing owners.

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Lisa Ashworth, CEO at Reevoo, said: “We’re delighted to be working with such an iconic brand as MINI to help educate its key audiences about their prospective purchasing decisions. Buying a car is one of the most expensive items you’ll make in your lifetime, and with 92% of vehicle owners reading customer reviews before making that purchase, it’s imperative the information they receive is authentic, unbiased and from an independent provider.”

Due to the partnership’s success so far, Reevoo has also extended its services to MINI New Zealand, helping to enrich the online research phase for those considering a MINI as their next car. And with the recently released MINI 60 Years Edition and the new emissions-free MINI Cooper SE electric car on the horizon, it has never been more important for the brand to find new ways to engage with and excite its audience.

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