Browsing Tag

Engagement Platform

Higher Logic Launches Groundbreaking In-App Engagement Benchmark Score

The leading, human-focused engagement platform is offering an innovative way to track community performance with a new feature release Higher Logic, the industry-leading engagement platform, announced today the release of a new proprietary product feature, the Engagement Benchmark Score (EBS). The EBS gives customers a way to measure their engagement through data-driven insight into their community's performance and provide them with a roadmap to increase future success. Higher Logic has over a decade of experience in…

ironSource Aura Launches Aura Care – On-Device Protection Plan Service for Carriers

New product provides customers with a user-friendly and convenient protection offering, while creating a new revenue stream for telcos ironSource Aura, leading engagement platform for carriers and mobile OEMs, announced Aura Care, the latest product empowering carriers to create added value and a richer device experience for customers. Aura Care broadens the way device protection plans are accessed, purchased and delivered to phone owners, allowing them to easily purchase and activate these plans directly from their device,…

MINI Australia Chooses Reevoo to Drive Brand Advocacy

MINI Australia has partnered with Reevoo, the customer reviews and engagement platform, to provide prospective customers with impartial ratings and experiences from MINI owners via its new website. Celebrating its 60th birthday this year, the BMW-owned brand joins over 25 other automotive companies that have chosen to extend honest and unedited reviews to their online audiences through Reevoo's solution. Marketing Technology News: Why Your Digital Marketing Strategy Needs Instagram Alex McLean, Head of Marketing at…

Enterprise Marketers Realize Significant Financial Returns through Data-Driven Personalized Engagement

Customer Engagement and Loyalty Platform Helps Enterprises Achieve Substantial Increase in Customer Spend SessionM, the leading customer engagement and loyalty platform, has released data from a recently conducted survey regarding loyalty campaign successes from enterprise clients in the retail, consumer packaged goods (CPG) and quick service restaurant (QSR) industries. By leveraging first-party data to engage consumers individually, clients have significantly increased customer spend, engagement and greater satisfaction…

Tulip and SessionM Partner to Deliver Personalized Customer Experiences in Retail Stores

Store Associates Can Access Rich Customer Information to Boost In-Store Engagements and Drive Deeper Shopper Loyalty Tulip, the mobile platform for retail stores and leader in clienteling and store associate mobility solutions, and SessionM, the leading customer data and engagement platform, announced a strategic partnership to enhance in-store customer engagements by empowering retail store associates with valuable customer data and insights. The SessionM platform will be integrated into the Tulip Mobile App, giving…

Marketo and Google Cloud Join Forces to Transform Engagement Solutions for the Enterprise

Marketo And Google Cloud Form An Alliance To Drive Innovation And Deliver The Next Generation Of Marketing Solutions Marketo, Inc., the leading provider of engagement marketing software and solutions, and Google Cloud have announced a multi-year collaboration to scale Marketo’s infrastructure in the public cloud and create integrated solutions for marketers. By joining forces, Marketo and Google Cloud will significantly simplify the technology landscape for marketers and enable them to more effectively engage with…