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Refrigerator

Why Refrigerator TV Is the Next Cool Ad Opportunity

If you want to see the future of connected computing, check your fridge. Many prognosticators believe that the mobile era is a placeholder until we reach an age of ubiquitous computing. The first test of this hypothesis will be whether smart refrigerators catch up in the way that smartphones have. OK, that’s an unfair comparison. A smartphone is a versatile device that can be used to do everything from tell time to navigate to play games to yes, make phone calls. A smart refrigerator, by contrast, is maybe a two-trick…