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Parks Associates: Adoption of Stand-Alone Broadband Service Jumps to 42% Of US Broadband Households

Consumer study finds subscribers now pay $60/month on average for stand-alone broadband service New consumer research from Parks Associates finds the market for broadband service is steady overall, showing high adoption rates and rising ARPUs, with the adoption rate for stand-alone internet service rising from 34% in 2017 to 42% in 1Q 2020. 360 Deep Dive: Broadband Value-added Services reports the average stand-alone internet subscriber now pays $60 per month for service, which increased by 36% from 1Q 2012 to 3Q 2019,…