CGS Survey Reveals that the Apparel Rental Market Can Drive Brand Growth and Loyalty
Brands Must Prioritize Sustainable and Affordable Options to Entice New Shoppers
CGS, a global provider of business applications, enterprise learning and outsourcing services, announced findings from its 2019 Future of Fashion & Retail Consumer Survey affecting the apparel rental market. The results show that the sharing economy is disrupting fashion and apparel brands – start-ups and established – as well as the retail industry, as they enter the rental subscription services business.
A number of brands and…