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Report 2020

Alyce Unveils The State of Swag Survey Report 2020: Findings Showcase Usage Shift, Waste and New Approach Needed

Companies Look to Increase Spend and Attribution From Their Swag Programs Even as Event Cancellations Suggest Current Approach is Outdated Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, announced the findings from its State of SWAG Report 2020. The survey conducted with marketers and HR professionals at B2B companies highlights a shift in how swag is being used, increased challenges to managing swag programs, concern over waste, and a growing need for greater…