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Research Measurement Technologies

605 Partners with Research Measurement Technologies to Measure Contextual Impact of TV

605, an independent data analytics company that measures the impact of TV advertising on consumer behavior, announced a strategic relationship with Research Measurement Technologies (RMT), a provider of audience engagement and targeting solutions designed to measure the contextual impact of TV advertising, optimize audience targeting and improve advertising ROI. “At 605, we measure the impact of TV advertising on consumer behavior. Based on the TV attribution studies we’ve conducted over the last three years, it’s very…