Browsing Tag

Research Measurement Technologies

RMT And Semasio Introduce Motivation-Based Targets

Now available in leading DSPs and the LiveRamp Data Marketplace 95% of decision making is subconscious. (Dr. Gerald Zaltman, Harvard) 65% of the sales and branding effect of brand advertising is delivered by the creative. (TRA, Apollo, NC Solutions are formerly known as Nielsen Catalina, Mars Catalyst) That 65% consists of subconscious motivating signals emanating from the ad to be received by the subconscious of the viewer. Research Measurement Technologies, Inc. (RMT) specializes in coding ads by their 265…

605 Partners with Research Measurement Technologies to Measure Contextual Impact of TV

605, an independent data analytics company that measures the impact of TV advertising on consumer behavior, announced a strategic relationship with Research Measurement Technologies (RMT), a provider of audience engagement and targeting solutions designed to measure the contextual impact of TV advertising, optimize audience targeting and improve advertising ROI. “At 605, we measure the impact of TV advertising on consumer behavior. Based on the TV attribution studies we’ve conducted over the last three years, it’s very…