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Researchscape International

9 out of 10 Marketers Deploy Personalization to Improve Customer Experiences, According to New Evergage Study

Evergage’s Annual Research Report, Conducted With Researchscape International, Shows Machine-Learning Personalization is on the Rise – Expanding Opportunities for 1-to-1 Engagement As organizations seek to drive better relationships with their customers and prospects across channels, the question is no longer if they should deploy personalization but how. Equally fascinating is the whybehind their efforts. A newly released, annual study from Evergage and Researchscape International shows that delivering better customer…