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response management

Full Circle Insights Awarded Patent for CRM “Repeat Response” Technology that Improves Funnel Metrics and Attribution Models

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced today that the company was awarded U.S. Patent 10,621,206 entitled "Method and System for Recording Responses in a CRM System." The patented technology was invented by Full Circle founders and is the innovation that powers product features that enable Full Circle Insights customers to collect and maintain key information about leads within the CRM framework. "B2B marketers didn't have a way to efficiently…

Five Ways to Win More Deals Through Strategic Response Management

If you’re a B2B marketer or Sales professional, you’d probably agree that killer RFP (Request for proposal response) or written proposals would help you win more new business. And in fact, this turns out to be the case with recent research showing that 78% of buyers say that written proposals are the most important part of their evaluation process. Unfortunately, there must be a major disconnect happening because far too many companies continue to deliver plain vanilla responses to RFPs or completely miss important…