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ResponseiQ

ResponseiQ’s New Handcrafted Letter Campaigns Smash 1600% ROI Rate

ResponseiQ, a conversion optimization platform with a global footprint, announced the immediate availability of its latest B2B sales conversion service, Inkdesk. Inkdesk offers clients a fully managed service, defining campaigns and crafting handwritten letters, as well as sourcing and validating CRM-ready data. “The development of Inkdesk was driven by mediocre, industry-wide response rates of 4% for direct mail campaigns,” said Scott Lee, CEO, ResponseiQ. “Our mission at ResponseiQ is to excel our clients’ conversion…