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Robert McGovern

TechBytes with Robert McGovern, CEO at PreciseTarget

What inspired you to start PreciseTarget? It all started with a question: why don't all retailers personalize their e-commerce experience? The journey led me to understand that retailers have sparse data about their customers. For example, the largest non-Amazon apparel retailer averages only two items sold per customer, per year. If you only buy a sweater and a pair of socks from a merchant, it barely knows you. Compare this with Amazon, which is selling over 100 items per year to its prime customers. PreciseTarget's…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…