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Roku Measurement Partner

NinthDecimal Joins Roku Measurement Partner Program for Offline Attribution

NinthDecimal, the leading omni-channel marketing platform, announced that it has joined Roku Measurement Partner Program as an offline attribution measurement partner. As a member of Roku’s Measurement Partner Program, NinthDecimal’s offline attribution solution, Location Conversion Indexâ (LCIâ), will help brands evaluate the effectiveness of OTT (over-the-top) and Connected TV advertising campaigns on the Roku® platform. Through the partnership Roku advertisers are able to quantify the impact their OTT ad spend has on…