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Russia Doping Scandal

How Would Russia’s Ban from Olympics and Football World Cup May Impact Marketing Trends

Marketing Trends 2020: We know now the power of content and its larger impact on global and local marketing campaigns, especially if there is a negative development related to fake news and technology abuse. Russia's doping ban will lead to a dramatic loss in traffic, revenue and popularity for Russian-centric brands. “Life isn’t about what you have but the gifts you are given.” -  17-time Paralympic medalist Tatyana McFadden. We may not see the repeat of a Nadia Comăneci syncing the Perfect 10 as a gymnast in an…