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Rx drug marketing

Doceree Launches First “Text-Based Programmatic Ads” in Rx Drug Marketing

With the innovative feature, the company aims to create an environment that is conducive for digital ways of working for Rx dug brands Text-based programmatic ads to facilitate ease of approval and ease of optimization, resulting in better efficiency of digital campaigns Doceree Inc, the first global network of endemic platforms for programmatic marketing, launched on Wednesday first Text-based Programmatic Ads for Pharmaceutical brands with a view to making Rx drug marketing effective and efficient. The company is on a…

90% Pharma Marketers Say Non-Transparency A Major Bottleneck In Digital Adoption In Rx Drug Marketing: Doceree Survey

New Jersey-based Doceree launches AI-enabled dashboard to bring transparency in Pharmaceutical Marketing  90% Pharmaceutical marketers are of the view that non-transparency of ‘doctor reach and results’ is a major bottleneck in adoption of digital in Rx drug marketing, as per a survey conducted by Doceree, the first global network of Physician-only platforms for programmatic marketing. It is a well-known fact that Pharmaceutical sector lags far behind on digital adoption compared to consumer brands which have witnessed…