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sales automation tools

MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve

"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want to do in personalization, relevance and impact." Tell us about your role and journey into technology. How did you arrive at Swrve? I have worked with Tom, our CEO at Coupa, and we created the best partnership between Sales and Marketing that I have ever experienced in my career. He has a maniacal focus on execution and growth, which made my decision on Swrve and easy one. I also think…

MarTech Interview with Clement Cao, Co-Founder, Executive Director and President, Mobvista

"It has been predicted that the value of the programmatic advertising market will increase to $69 billion by 2022." Tell us about your role and journey into technology. What galvanized you to co-start Mobvista? I’m the Co-Founder and President of Mobvista, an advertising and analytics platform I helped to launch in 2013. I hold a degree in Electronic Engineering from the University of Zhejiang, with my first role focusing on early-stage venture capital investment. I then proceeded to work for CSV Capital Partners and…