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Salesforce Research

New Salesforce Research Reveals That Effective Use of Technology Will Help SMBs in India Pivot Through the COVID-19 Pandemic

30% of SMB respondents in India expect business to be as usual post the COVID-19 pandemic Meeting customer expectations and financial management and growth are the top challenges for Indian business growth currently and in the future Salesforce, the global leader in CRM, released its fourth edition of Small & Medium Business Trends Report capturing insights from Small and Medium Business owners and leaders worldwide. This research was conducted by The Harris Poll in two parts, with a study in March 2020 and a…

Customer Experience 2020: Personalization is Key

If content is still king, personalization may well be its queen. Personalized marketing is hardly new, but it has evolved greatly over the last few years thanks to the power of rich media content and technologies like AI and machine learning. Brands that deliver dynamic and personalized shopping experiences see improved engagement and customer loyalty in today’s uber competitive and noisy digital landscape. According to Salesforce research, 6% of e-commerce visits that include engagement with AI-powered recommendations…