Salesfusion Joins Forces with Kyloe Partners to Drive Home Value of Marketing Automation for Recruiting and Staffing Industry

Salesfusion Joins Forces with Kyloe Partners to Drive Home Value of Marketing Automation for Recruiting and Staffing Industry

Key Bullhorn Partners Combine Efforts to Showcase Unique Benefits of Integrating Technologies to Enhance Marketing and Applicant Tracking

Salesfusion, by SugarCRM, and Kyloe Partners, both partners of Bullhorn, a cloud-based CRM solution for staffing and recruiting, are teaming up to educate users on how best to leverage the two technologies to make the most of their investment and enhance and scale their marketing efforts.

@Bullhorn partners, @KyloePartners and @Salesfusion, team up to enhance recruiting and staffing efforts with powerfully-integrated technologies. Learn more in our latest press release

Theory becomes practice in a joint webinar designed to teach Bullhorn® users how to effectively leverage Salesfusion’s native Bullhorn integration and showcase the importance of marketing automation to recruitment, including how Kyloe Partners® uses Salesfusion to stay top of mind and how other recruiting and staffing agencies can do the same.

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Bullhorn® is an award-winning front-to-back CRM solution that improves sales and recruitment processes by automating tasks and improving management of leads and candidates in one interface. Kyloe Partners Co-Founders, Raymond Pennie and Stewart Morgan, worked together to build Bullhorn’s first global system integration partner which is solely focused on helping customers extract the most value from their CRM. Kyloe Partners is fully dedicated to bringing the best technology solution to its customers in the staffing and recruiting market and has helped over 300 clients worldwide.

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Salesfusion, a marketing automation platform and global partner to Bullhorn, has worked closely with Bullhorn to ensure a seamless integration process that provides recruiters with powerful visibility into candidate engagement and the ability to send personalized communications at scale. Salesfusion is a Gold Sponsor of the Bullhorn Engage 2019 event taking place this week in Boston.

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Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads to Meet Mid-Market Demand

Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads to Meet Mid-Market Demand

Marketers Can Now Create, Manage and Measure ROI of Google Paid Search Campaigns with Salesfusion for Google Ads

SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced the release of Salesfusion for Google Ads, marking a strategic partnership with Google that will allow customers to create, manage, optimize and track paid search advertising from within the platform. The integration will simplify Google paid search complexities by allowing customers to launch campaigns quickly and directly from within Salesfusion. Using powerful machine learning for optimizations, users will benefit from executing conversion-driven campaigns with automated bidding, empowering small to mid-sized marketing teams to grow their business without relying on a third-party agency or in-house expertise. The Ads feature is available to all Salesfusion users and will allow marketers to drive more qualified traffic to their websites—and ultimately drive more revenue.

@SugarCRM announces the release of @Salesfusion for Google Ads, a strategic partnership with @Google that will allow customers to create, manage, optimize and track paid search advertising from within the platform. #CX #GoogleAds #CRM #marketingautomation

“Search advertising is a fundamental component to any marketer’s inbound marketing program to engage potential customers during the research phase of the buyer’s journey,” said Logan Henderson, general manager of marketing automation at SugarCRM. “The average business earns $2 for every $1 spent on search advertising and can boost brand awareness by as much of 80 percent. “We know this can be a pain point for our customers, and as B2B industry innovators focused on tools that marketers need most, we put effective paid search marketing success within reach for small marketing teams.”

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The release of Salesfusion for Google Ads is another step forward for Salesfusion on its mission to provide the modern marketer with the innovative functionality they need in a solution built to work for them. Aside from the new integration allowing paid search advertising, Salesfusion recently announced its acquisition by SugarCRM, a strategic union with a lightning focus on the next generation of customer experience innovation.

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Google Ads, Google’s online advertising program, allows your business to be found by people on Google precisely when they’re searching for products or services like yours. Whether you’re looking to bring in new website visitors or grow online sales, Google Ads can help.

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SugarCRM Acquires SaaS Marketing Automation Innovator Salesfusion

SugarCRM Acquires SaaS Marketing Automation Innovator Salesfusion

Powerful Combination Expands Sugar Platform to Relentlessly Drive Relevant Customer Experiences that Create Customers for Life

SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced it has acquired Salesfusion, a leading provider of marketing automation solutions recognized in the Gartner Magic Quadrant for Lead Management.

@SugarCRM announces the acquisition of leading marketing automation provider, @Salesfusion, empowering customers to build stronger customer relationships, in less time. #technews #marketingautomation #CRM

Salesfusion is the second acquisition the company has made in less than three months. In March 2019, the company acquired Collabspot’s email integration products to enhance its email integration capabilities and take another step towards Sugar’s vision to deliver the most intuitive and collaborative user experience while eliminating data entry.

“These acquisitions combined with our new product innovations clearly demonstrate that Sugar is on a solid growth path and strategically evolving our business every day,” said Craig Charlton, CEO of SugarCRM. “This is just the beginning of many more game-changing announcements that will dramatically transform our company for employees, customers, partners and the industry.”

Adding Salesfusion’s powerful marketing automation solution to Sugar’s award-winning, easy-to-use CRM platform enables unparalleled and comprehensive customer experience solutions for companies worldwide, including more than 5,000 global Sugar customers. It also immediately positions Sugar to lead the next generation of customer experience innovators, empowering companies to strengthen existing customer relationships, create new ones through actionable insights and intelligent automation and better understand the customer at every stage of the sales, marketing and service cycles.

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“Modern companies expect more than just technology solutions,” said Charlton. “They want a personal relationship with the companies where they conduct business. With Salesfusion, we’re taking our market-leading CRM to the next level, harnessing Salesfusion’s advanced marketing automation capabilities to streamline campaign management, drive personalized engagement, improve conversion and transform customer experience throughout the customer journey. Together, we’re enabling marketing, sales and service professionals to be more productive, take action on customer insights and focus on high-impact value-added offerings that create relentlessly relevant customer experiences.”

The integrated solution will be powered by a unified customer data platform that provides deep customer intelligence to enable relevant and personalized engagements. This will enable companies to create experiences that accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty on a mobile-first platform that makes customer experience management easy and accessible for everyone.

“Sugar and Salesfusion share a common vision that the next wave of innovation in B2B is sharply focused on the customer experience,” said Logan Henderson, CEO of Salesfusion. “The fact is that customer experience leaders significantly outperform their peers, generating higher average order values, better customer retention and satisfaction and significantly improved brand awareness. Salesfusion provides strong capabilities designed to supercharge marketing efficiency and productivity, making marketers more effective at delivering engaging, on-point customer experiences. As part of Sugar, we’re bringing together the best of everything in customer experience – marketing, sales, service and intelligent insights – to empower companies to perform better and create customers for life.”

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Going forward, Sugar will continue to sell, support and service both products as standalone offerings indefinitely. To accelerate innovation and scale, the company will increase investment in Salesfusion engineering, services and support resources.

“As a leader in transformational sales and marketing, W-Systems is excited to see Salesfusion join forces with Sugar,” said Christian Wettre, president of W-Systems. “Adding Salesfusion’s powerful marketing automation solution to Sugar’s market-leading CRM enables an unequalled and comprehensive customer experience solution for companies everywhere. We’re proud to be able to offer such a cutting-edge platform that will not only help our customers drive more revenue, but simplify their operations as well.”

Rebecca Wetteman, Vice President of Nucleus adds: “SugarCRM’s acquisition of Salesfusion complements a market leader in easy-to-use CRM with the comprehensive marketing automation capabilities of Salesfusion. A tightly integrated platform will accelerate time to value and increase both sales and marketing productivity by streamlining campaign creation, lead nurturing, and the handoff to sales. Both Sugar and Salesfusion’s focus on delivering value to customers make this a good match, and integration of the two will deliver even greater benefit for customers.”

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Oktopost Becomes a HubSpot Connect Certified Partner

Oktopost Becomes a HubSpot Connect Certified Partner

Oktopost Joins HubSpot as a Connect Certified Partner, Empowering B2B Marketers to Build Highly-Targeted Marketing Campaigns with Social Engagement Data

Oktopost, the only social media management platform for B2B enterprises, announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading growth platform, works hand-in-hand with Oktopost to supercharge its inbound marketing programs by introducing a new set of social engagement data to its customers.

With the Oktopost integration, HubSpot users gain a wealth of insights into their audiences’ social media activity, which they can use to enhance their lead scoring, nurturing, segmentation, and attribution programs. For every social engagement – be it a click, mention, or conversion – Oktopost captures this raw data to enrich lead profiles within HubSpot. The more social insights inbound marketers have, the more effective they can be at creating highly targeted campaigns that push leads through the funnel.

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“At HubSpot, we’re always looking for innovative companies that allow our clients to upgrade and enrich their marketing programs,” said Brad Coffey, Chief Strategy Officer at HubSpot. “We’re excited to have Oktopost on as a Connect Partner and know they’ll bring value to our customers by enabling them to leverage social engagement to send the right message, to the right person, at the right time.”

“Entering the HubSpot ecosystem as a Connect partner is more than an integration; it allows Oktopost to accelerate the growth of HubSpot customers,” said Daniel Kushner, CEO at Oktopost. “With lead and revenue attribution ranking highly on any CMOs agenda, the Oktopost-HubSpot partnership empowers CMOs with valuable social engagement data so they can accurately associate a lead with a specific social post, network, and campaign.”

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Together, Oktopost and HubSpot strive to help B2B marketers worldwide break data silos and prove the true ROI of social media, beyond likes and shares. “Here at Optimove, we thrive on data, and always look to integrate all available data points across our technology stack. With Oktopost, we can capture relevant activity on various social networks and leverage it for lead scoring and for better context when communicating with our leads,” said Amit Bivas, Head of Marketing at Optimove.

Oktopost’s data-driven approach to helping B2B marketers establish their social media ROI is verified by various partnerships with Act-On, ClickDimensions, Eloqua, Marketo, and Salesfusion. If you’re a HubSpot and Oktopost user, and would like to set up the integration or gain actionable use cases, feel free to reach out to your respective customer success manager.

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