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Sara Gonzalez

10 Simple Tips for Webinar Success

Last week I was fortunate enough to attend Webinar World 2018 Sydney. It was a great opportunity to discover what's new in the webinar scene, the exciting enhancements coming within the ON24 platform and how marketers are using digital events to engage at scale. I also had the pleasure of being interviewed by CMO, Joe Hyland about how Simple is using webinars to attract, engage and retain. Here's a snapshot of what was discussed: 1. Develop a multi-layer webinar strategy Before launching into webinars, think through your…

Interview with Sara Gonzalez, Chief Marketing Officer, Simple

"Webinars serve as a great lead generation tool and help complement our content marketing strategy." Tell us about your role and how you got here? Prior to Simple, I worked in sales and marketing roles within the Digital Conferencing and Event space. I’ve always loved the fast-paced nature of start-up environments and had a bit of a fascination with the way that marketing and technology have become so closely aligned. I am fortunate that my role at Simple allows me to not only be at the forefront of MarTech trends…

MarTech West 2018 – Insights, Intelligence and Instincts

A few weeks back I was fortunate enough to attend MarTech West in San Jose, California. MarTech is a tech conference for marketers and marketing conference for technologists – it’s where all the best ideas and latest innovations in marketing, technology and management collide. For Simple, it was an opportunity for us to launch our Intelligent Marketing Platform in the US, discover what’s hot in MarTech land and bond with colleagues that we usually only get to meet with via a Hangout. As I was packing my suitcase with…